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SEO/SEM

ORGANIC SEARCH ENGINE OPTIMIZATION [SEO] Vs. SPONSORED RESULTS [SEM]

 

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Type a query, say ‘home loans’, onto that blank white bar and wait for the results. What you see on the left side are the organic results which can be obtained through Organic Search Engine Optimization (SEO) of your website. On the right side, you’ll see the sponsored links. Advertisers bid on Google to get onto the right-hand side first page. And that’s how Google makes its money.

SEOvsSEM

 

 

Organic Results

Sponsored Results

  • Think of the organic results as the editorial of a publication.

  • And think the sponsored links that you see on the right side as the advertisements.

  • It costs Google $3.4 billion to have the organic results up and running.

  • It makes $6 billion on the sponsored links (paid search). Each time a user clicks on a sponsored link, Google gets a percentage fee.

  • This paid search market, also known as Search Engine Marketing (SEM).
   

 

 

 

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